Tuesday, July 24, 2012

Run 10 Feed 10


- Register Online at RUN10FEED10.com -
This sounds like something I'd like to get involved in and what's better than staying in shape while helping a great cause!  Even if you can't make it to one of the events listed, you can make your own-in your hometown and get people to participate!  Sounds pretty cool, huh?  Plus if you register, I believe there are some freebies involved, so check it out and spread the word :-)
Here are the details:

RUN 10 FEED 10, a new signature national marketing platform created in partnership with the FEED Foundation to motivate the brand’s nearly 13 million readers and consumers nationwide to help fight domestic hunger through a unique running event series. This fall, Americans who register to run a 10K race in one of 11 markets with Women’s Health will instantly provide 10 meals for people in need within their community. In collaboration with the FEED Foundation, an organization founded by philanthropist and social entrepreneur Lauren Bush Lauren, Women’s Health is launching a new way for runners to make a difference.

“When Women's Health saw the growth in the philanthropic fitness trend, we knew we could make a difference and inspire action with a platform that would bring marketers and consumers together in an innovative way,” said Laura Frerer-Schmidt, publisher of Women’s Health. “RUN 10 FEED 10 is a platform that redefines magazine events in this industry and is rooted in action: The more people who run with us, the more meals will be provided to help fight domestic hunger. We’re proud that Unilever signed on as our presenting sponsor to join our fight to help the 49 million Americans who go hungry every day.”
Additionally, Women’s Health will be holding a 10 City Challenge, a series of 10K events in an additional 10 markets across the country, including Atlanta, Austin, Boston, Chicago, Cincinnati, Denver, Los Angeles, Miami, San Francisco, and Seattle (see schedule below).

Consumers can also participate by plotting a course in their own cities on WalkJogRun.net and running their own 10K. WalkJogRun.net enables the program to operate virally and at a national scope, bringing it to every city in the country. The website and mobile app (available on iTunes) together enable everyone, everywhere, to map a 10K route and participate.

Each person who registers will get a limited-edition FEED bag designed with the RUN 10 FEED 10 logo.
Everyone is also encouraged to fund-raise for the cause by going toCrowdRise.com/WomensHealthRUN10FEED10. The FEED Foundation will work with local food banks and organizations to distribute the total meals raised via RUN 10 FEED 10.

The 2012 10 City Challenge locations and dates are as follows:


·         Atlanta, October 13
·         Austin, October 13
·         Boston, September 29
·         Chicago, September 23
·         Cincinnati, October 6
·         Denver, September 29
·         Los Angeles, October 13
·         Miami, September 29
·         San Francisco, October 6
·         Seattle, October 6




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